Your Internet marketing campaign always has room for improvement. The most successful companies make a commitment to kick-starting their latest marketing campaigns. There are a range of tools for Internet marketing online that can allow you to carry out tasks necessary to making yourself into a success.
In this guide, you are going to be introduced to some of the key online marketing tools that will help you to make your next campaign a success.
1. Google Alerts
Google Alerts will help you to do many things. First of all, you can monitor your own online reputation through gaining an alert every time someone mentions your brand. This can be invaluable because that will alert you to any negative feedback you’re getting before it can cause too many problems.
Another benefit of using Google Alerts is that you can review the latest developments going on in your industry. Each day you can receive an email digest of what’s going on in your niche.
The Hootsuite tool is one social media management option that will help you to save a lot of time and effort. It’s easily the most popular free tool on the market today because of how easy it is to manage all social media updates and to schedule future posts.
This personal social media management tool will increase your productivity and make it easy to spot trends. You also gain access to a range of analytical tools with it.
And if you want to upgrade, which absolutely isn’t necessary, the paid version is well worth it.
3. LinkedIn Advanced Search
You may say that LinkedIn Advanced Search is just a function of the platform itself, and to an extent you would be right. But what you have to remember is that LinkedIn killed off the Sector Skills tool because they wanted to make money from it, and they broke it in the process.
Advanced Search is the easiest way to find influencers that you can work with in the area of business. If you don’t work as a business, or LinkedIn isn’t your scene, there are plenty of other tools, such as Kred and Klout to measure someone’s online reputation.
4. Google Keyword Planner
Formerly known as the Google Keyword Tool, the Google Keyword Planner makes it easy to understand customer search behavior. If you are running an SEO campaign, the keyword planner will make it a matter of simplicity to discover what people are searching for, along with how much competition you are likely to run up against by aiming for those same search terms.
Since it comes with so many tools, you can combine this with Webmaster Tools to cover all the bases when it comes to search.
5. Similar Web
The Similar Web freemium tool was launched way back in 2013. It started out as a tool that offered free stats on all sites, including referral sites. This is superior to Google’s similar tool the Ad Planner because it isn’t restricted just to media sites. You can use it on absolutely any website on the Internet to get an idea of a brand’s stats.
This is a great method to make sure that you have competitor site benchmarking covered. You can even combine it with tools like Compete and Alexa for reliable results inside the US.
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